Burnout

Writen by Wendy Weiss

Today I want to share a question from a reader who writes:

How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. By the time I get finished calling my current customers and servicing their accounts, I am mentally burned out. I am in no state to begin calling for new business. What advice/strategy do you recommend to keep me “pounding the phone” and “dialing for dollars”?

****

You ask an excellent question, and one that comes up for many people who conduct business over the telephone. Phone work can be exhausting! It is an intense experience. You must stay focused, listen carefully, assess prospects and respond quickly.

Try making your new calls first. Set aside a specific time, such as the first hour or two in the morning (depending on how many customer service calls you need to make that day) and dedicate that time to making new calls and only new calls. When the time that you have scheduled is upstop. Then, go on to your customer service calls.

In addition, be sure to give yourself breaks throughout the day. Get up every hour and stretch. Walk around your office. Drink plenty of water throughout the day, so that you aren’t dehydrated.

Give yourself incentives. For example, every time you complete a predetermined number of calls, put some money ($1, $2, $5…) into an envelope. At the end of the week, take that money and treat yourself to somethingeven if it’s only an ice cream cone!

Find a mentor in your office (or outside your office) to whom you can go for a pep talk now and again. Maybe there are others in your office who are also feeling burned out. Form an informal support group.

Gather testimonial letters from customers. (This is a great marketing tool as well!) Make copies and post them prominently near your desk. Take a yellow highlighter and highlight all the really good parts. This way when you feel a little burnt; you can remind yourself of all the wonderful things customers have said about you, your company and what you are selling.

Recognize that what you are doing is difficult, and give yourself credit for what you accomplish! Remember that all your current customers were once new customers, and before that, they were probably new calls! Think about the all benefits you bring to your customersyou will bring those same benefits to the new calls you turn into customers. Make a list of those benefits, and also post that list prominently, so that you can look at it when you need a boost.

Wendy Weiss, “The Queen of Cold Calling & Selling Success,” is a sales trainer, author and sales coach. Her recently released program, Cold Calling College, and/or her book, Cold Calling for Women, can be ordered by visiting http://www.wendyweiss.com. Contact her at wendy@wendyweiss.com. Get Wendy’s free e-zine at http://www.wendyweiss.com.

© 2004 Wendy Weiss

Branded! How To Build Brand Identity

Writen by Angel Brown

You’ve heard the saying, “Image is everything.” It’s not only true, it’s also a commanly-used slogan in advertising. Businesses like McDonalds (”I’m lovin’ it”) and AllState Insurance (”You’re in good hands”) use slogans, or tag lines, to help build brand identity. It’s part of a bigger-picture marketing strategy and it’s important that businesses, no matter what size, implement such a strategy to carve out their own niche in the marketplace.

Even if you’re a solo entrepreneur, you want your customers to identify you as the “go-to” person in your field. That’s what brand identity does: It helps differentiate you from the competition–it tells your customers, “This is who I am and what I stand for, and this is my approach to business.”

But how do you, the small business owner, go about building your brand? Do you have to spend big bucks on an image consulting firm or a public relations company? The short answer is: no. What you basically have to do is figure out exactly what your core product or service is, and then decide what direction to go in order to achieve the maximum profit potential from it.

According to expert Vickie Sullivan (www.sullivanspeaker.com), you need to:

1. Determine your business model (what do you do–what do you have to offer–what are your strengths?)
2. Identify revenue streams (what are the different ways you can make money from your expertise)
3. Establish your manifesto (”put your flag in the ground”: This is what I do and this is my approach)
4. Plan strategies for executing your business model

She calls this strategic planning “Marketing Intelligence”–plotting your course by looking at the marketplace to see which segment you should target to make the most money from what you do. After all, you deserve to make top dollar for your services, so it only makes sense to approach the customers who can afford to pay what you’re worth, right? This method emphasizes your approach rather than the tools you’ll use to implement your plan. In other words, identifying the highest paying segment of your market will help you determine what product or service to offer, and what marketing methods you should use to reach that segment.

When you think about it, this is a great way to figure out how to build brand identity. You’ll use only those marketing methods that target the kind of customers you want to sell to, and you can customize your “brand” using the tools best suited for attracting those particular people.

Marketing tools can include:

• The media (local, national, or international)
• A website
• Publications (books you’ve written, articles written about you)
• Promotional materials (company brochure, trade show giveaways, direct mail)

Regardless of the tools you use, your message, or signature style, will remain consistent–it’s your platform, or brand identity, expressed in your slogan, logo, elevator speech, sales pitch, etc. When you develop your style that says: “This is who I am and this is my approach,” you’ve established your brand identity.

Angel Brown is the Founder and President of the Women’s Business Gallery (http://www.womens-business-gallery.com), the ART of business specialists, providing women entrepreneurs and small business owners with the information you need to succeed.

Do You Want To Have Fun Marketing: Try This!

Writen by Pamela Beers

Want to market your business in a fun and easy way? Try these promos.

Publicize your business by putting it on pencils, bookmarks, pens, magnets, caps, tee shirts and hundreds of other products which will help get the word out about your new business. These promos are very effective. Give them to your friends, doctor, dentist, child’s teacher or whomever you come in contact with during your daily travels.

The Lillian Vernon catalog (1.800.545.5426 or email: www.lillianvernon.com) has 40 personalized pencils for $9.98. Need more? 40 extra pencils cost $7.98. Buy five sets get one free.

You can buy a package of three white tee shirts at Wal-Mart for $7.98 and hand stencil the name of your business with logo on the shirt or buy some tee shirt transfers at Staples, print your URL or business on transfer sheet, then iron on transfer to tee shirt. Cost of stencils & pens are about $10.00 and can be reused. Transfers are about $1.00/transfer and there are 25 per box. The possibilities are endless.

I wore a tee shirt with my URL on it, just for the fun of it, when I went to the grocery store, post office, bookstore, and department store; you know, one of those days dedicated to zipping around town to pick up this, that, and the other thing. When people asked about www.pamelabeers.com on the front of my shirt, I was all too happy to explain the writing services I provided, leaving them with a business card and a personalized pencil with my URL on it.

Within two weeks, I started generating over $1000 worth of business. I was pleasantly surprised; never thinking the tee shirt trick would be that successful. At this point in time, a portion of my business continues to come from promo advertising, but the remainder comes from public speaking, networking and referrals.

As you know, It is important to get out there and generate interest, which will generate questions, which will generate business. For a few dollars you can advertise your business and get surprising results. It happened to me.

Pamela Beers is a freelance writer and educator. She is a platinum ezine author, and is in the process of having two books published. Visit her website at http://www.pamelabeers.com for more writing tips and marketing ideas.

Business Cards that Make Them CALL

Writen by Bette Daoust, Ph.D.

How would you use business cards for gift certificates?

I asked at the beginning of this chapter “How many business cards do you need?” and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes to promoting your business. Promotion can come in many forms, but using business cards to represent a gift certificate will make it easier for your potential customer not to lose it. You can issue gift certificates for a two-for-one dinner, a discount when coming into your store, or for time at the driving range. Whatever it is that you decide to use it for, you will find that usage will climb considerably if they are in a format that can be readily tucked into a wallet. When you go to most grocery stores or retail stores, they sell gift certificates in the form of “credit cards”. This allows them to swipe at the register when a purchase is made and to have the amount left loaded on the card. This is a very expensive method for most small businesses. You can use the same principle, but in paper format. Business cards can range in thickness from paper-thin to fairly heavy stock. The heavier the stock, the more likely the card will not be lost.

I once helped a small grocery store promote their business and gain new customers in their neighborhood by having “gift certificates” for a free jug of milk. We decided on a jug because most people do not purchase just a quart if they have a family. This promotion drew in almost all the neighborhood and the store gained new customers through the attention. You do not need to give away the farm, or in this case the cow, you just need to use a format that will work for you. Once a customer is in your store, then you can start working on the business relationship.

Your gift certificate, invitation, announcement, etc., should also contain your web information.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

Customer Advisory Boards

Writen by Paul Lemberg

10 Tips for having effective boards

Customer Advisory Boards are a great source of information about your market and your business. Their advice is more valuable than any management consultant’s. They provide real world counsel on what you are doing right, what you are doing wrong, and most important -how to stay competitive. After all, they’re the customer. They’re the one’s who buy your stuff. Here’s how to use your Customer Advisory Board for best results.

Make it win-win. As much as they might like to, your customers are probably too busy to be on your board as a favor. Let them know, if they haven’t figured it out already, that participating on your board influences your organization to provide better product and service to theirs.

Choose the right members for the right reasons. Select your board members for qualities and values they bring. Benefit from their insight, perceptions, motivations, and ability to communicate - perhaps even their contrarian view. Avoid figureheads picked for their visibility or high positions - they are likely to skip meetings, and when they show they’ll have little to contribute.

Prepare your members. Apprise members ahead of time of agenda items and provide detailed backgrounders. Prompt their thinking with questions for their consideration. When germane, ask selected advisors to prepare briefings.

Don’t sell to the group. Use your advisory board for their advice. Customers will see through transparent plans to generate more sales. Increased sales will happen anyway - don’t prompt for them.

Your board members are special. Treat them that way. Provide them with quality transportation, hotels, meals, refreshments, and meeting space. Make them feel highly appreciated without the sense you are wasting company money. Have your CEO or outside owners participate whenever appropriate. Acknowledge them publicly and often, and especially in print.

Reward their participation. They are giving you their time and knowledge gained from experience. What are you giving them? Dinner and theatre or sports tickets, spouse travel, club memberships, small gifts, and product or service discounts are all appropriate.

Fewer meetings the better. Keep the meetings to two or three per year. Make each meeting count with a full agenda of important issues. Have additional meetings only if you are in a crisis.

Use information technology. Members cannot make every board meeting. Use videoconferencing for virtual meetings. Teleconferencing is effective for briefer, interim meetings. Use web-conferencing tools like Webex or Placeware. Use email questionnaires to get and provide feedback. You survey tools like Zoomerang.com.

Run top-notch meetings. Appoint an effective leader, begin and end on schedule, keep to a strong agenda, review past actions and commitments, encourage total participation, keep communications open, log action items, avoid side conversations, summarize meeting results.

Act on their advice. Your advisory board will give you their best only when you act on their recommendations. That’s why you got them in the first place.

Five Tips for Integrating Marketing and Sales

Writen by Diane Hughes

There are big rewards when sales and marketing are effectively integrated not least of which are improved operating performance and outstanding financial results. These five tips will help.

Tip #1: Beware of the quick fix… Most organizations have been using band-aid approaches such as integrating data sharing or changing incentive compensation systems without looking at the whole picture. Stop the knee jerk reaction to solve it NOW. Take a breath and create a long-range plan to address a complex set of barriers.

Tip #2: Promote people who are cooperative team members… Some might say that sales and marketing “personalities” are two very different animals. They think differently and act differently and approach the same customers with very different points of view. Added to that is the unspoken habit they each have of “looking down” on one another.

When integrating these divergent cultures, have marketing and sales both report to the same department head. The simple proximity of people, with joint department meetings and problem solving teams, helps to break down barriers that no new technological fix could achieve. And then promote those who are cooperative team members.

Tip #3: Offer opportunities for joint message development and training… To avoid the chaos, internal conflict, costly duplication and appalling service that can result from a proliferation of touch-points with the customer and prospects, joint message development and communication training is needed.

Tip #4: Reward behavior that builds trust… To help change attitudes and actions, incentives must be given to the desired actions that enhance integration.

Marketing receives incentives to interview prospects and customers every week to better craft and target marketing messages. Marketing incentive program must include rewards for regularly going on sales calls to keep up-to-date on what tools are needed for demonstrating, proposing and closing sales. The sales team receives incentives to report back on the results of the sales leads from marketing so they can eliminate the efforts that don’t work and concentrate efforts where they will produce more high-quality leads.

Tip #5: See the end game and take one step at a time… While all the changes needed to bring about real integration between sales and marketing may take a long time, it is best to address the need to change using the principles of continuous improvement. You know if you do nothing, there is little hope for improvement. By taking small steps to address the big picture of needed changes, you can be assured of making great strides. Sales and marketing integration needs an evolution not a revolution. Take a long-term view. One step at a time will get you there.

Copyright 2005 Diane Hughes

Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

Finding Distribution

Writen by Jaci Rae

Finding a distributor is hard. It can take months and months before you find and secure a distributor, which is not an easy process for independent labels or individuals.

Don’t give up or get discouraged; keep plugging away, even if you can’t find a distributor after months of searching. Distributors get a lot of packages on their desks every week, so it’s imperative that you contact them first before you send them a package. When calling a distributor, you may get them on the first try, or it may take you weeks before you get a live person to talk to.

If you don’t contact them first, and send a package to them unsolicited, it might get tossed or sent back unopened. But you may think, ‘My product is awesome! They would never do that with mine.’ Sorry to bring you bad news, but your package may never get opened. As a matter of fact, it may never get past the receptionist’s desk without prior clearance. So why not make sure that your product has a much better chance of getting heard by getting permission first?

For those of you who feel you could never make any cold calls, you will have to get over it, or have a friend do the calling for you. Getting through the first phone call is always tough, but then you will see, as you make more and more calls, that it gets easier every time. You are in competition with a lot of people who are making the calls. If you don’t call, the chances are very slim that you will ever be heard.

If, after the first time you call, you still feel that you are just too embarrassed, try making up a character and make your call as that character. Become “Jicki Wicki” from “Nagawicki.” (You never know; it could lead to an additional career of acting!) Make it a game.

It is important that you submit your CD to a distributor that distributes your kind of music. The person you send it to is not necessarily the person in charge of final decisions. From the time you start contacting them, it may take you six to eight months to get the actual product in their hands and get them to finally listen to it, before you find the right distributor. Once you finally get one, it can take an additional few months to get added to their database. Here are few words of advice on finding a distributor:

On your first call, tell them your name and label. If you haven’t picked a name yet, make one up.
Ask about their submission and distribution policies.
Ask if being the only act on an indie label is going to cause a problem. Many distributors will not take products from Indie labels unless they have at least three to fifteen CDs in their ’stable.’ Additionally, many distributors will not take you on unless you already have established airplay. The catch-22 is that many radio stations, while they may play an independent artist, will only do so if they have national distribution.
Ask what they want in the press kit. Some want an entire press kit with a CD (forego sending a headshot unless specifically asked for one), while others just need a letter of summary which contains recent happenings, targeting ideas, and review excerpts, if you have any. It’s important to find out this information beforehand. We found out, after much wasted time and money, that several distributors only wanted the letter. They had opened the package, read the tear sheet, and thrown the rest away. Once we started calling frequently, they asked for the whole package again. What a waste of resources!
In your letter/press kit they will want to know your “SRP,” which is your Suggested Retail Price. For those of you who are unfamiliar with retail versus wholesale, retail is the price the consumer would pay in a music store and wholesale is the price the distributor pays to the product owner.

My suggestion for SRP is $11.98 - $12.98. You don’t want to price yourself out of the market. When you look in a music store, most major-label artists’ CDs are “on sale” for $11.98. Distributors will typically take 40-60% of your SRP as their cut (which at 40% x $11.98 gives you $7.19 per CD), and the music stores will typically mark up your SRP by $1.00 - $4.00. If you set your SRP at $11.98, and the store adds an additional $2.00 to the price of your CD, the cost to the consumer would be $13.98. However, if you set your SRP at $13.98 and the store adds $2.00, the price to the consumer would be $15.98. Which price do you think a consumer who had never heard of you would be more likely to pay?

Double-check what style of music they currently distribute.
Ask if they require your music to be played on a particular radio station.

There are some distributors that require you to be played on specific stations before they will distribute you. If that station does not play your genre of music, you have wasted your product, money, and time. Let me give you an example of why this is another key question. We had asked all of the above questions, with the exception of this particular one. Then we shipped off the package. When we contacted them later, they asked us if we were playing on a certain radio station. We said no.

It turned out that the station only played alternative music, while our CD is Country/Jazz. You can see the problem. When we approached them about this fact, they said they did not distribute Country Music. We asked when they stopped distributing Country Music. The gentleman we spoke with during our initial call said he was considering presenting Country Music to the company, but hadn’t had the chance. He realized that we would never be played on the station on which they require airplay, so he dropped it. A great example of wasted time, effort, and money!

Inquire where their distribution arm reaches. Ask for specific states and regions. Some distributors only distribute in certain states. If your radio airplay, live gigs, and promotion are not in those regions, they cannot help you.
When is the best time to reach them?
Who are some of the major stores they distribute too, and in what areas? Call several of the stores and double-check their references. If the stores have never heard of them, they may not be a legitimate distributor. Save your product from an unscrupulous person who may be trying to rip you off.

This is just a sampling of things you must do in order to obtain a distributor. Don’t forget to get your music listed with iTunes, Sonymusic and all the other online distributors. Once you actually obtain a distributor it’s an entirely different playing field, and a lot of work, but well worth it. For additional information, as well as contact names, address, phone numbers, email, etc., check out my book, The Indie Guide To Music Success.

Copyright 2005 Jaci Rae

Jaci Rae is the #1 Best Selling author of “Winning Points with the Woman in Your Life One Touchdown at a Time” ISBN 0974622907 and “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. Dubbed by the media as “Racy Jaci” because of her quick wit and “The Rae of Hope,” for her powerful insight, please make sure to check her out at: http://www.jacirae.com To hear Jaci’s popular show, with some of the top behind the scenes as well as famous bands go to: http://www.jacirae.com click on the weekly show link.

4 Dynamic Marketing Tactics

Writen by Bob Leduc

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here’s how you can make that happen…

Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.

This will increase both the number of new sales you get and the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a discount price offer if they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product immediately, add something to the purchase that you can deliver immediately. It can be as simple as a series of helpful tips related to your product posted on your web site …but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.

For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process …and diverts their attention away from completing the sale.

Tip: Don’t ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized “thank you” message - and include a brief request for the information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information …and don’t charge them for it. You’ll build a supportive relationship that gains their trust - and eventually the sale.

Tip: Make sure you have a way to get the email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information …delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Copyright 2005 Bob Leduc http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You’ll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Branding on a Budget

Writen by Cathy Stucker

Small Dogs Press is a new publishing house. In addition to selling their first title, “She’s the Girl,” Small Dogs wants to create awareness of their brand. Here’s what publisher Susan Sabo has to say about some creative (and inexpensive) ways to do so:

“I’ve spent as much time and effort on brand marketing for Small Dogs Press as I have for my individual title that’s about to come out. Totes are good, hats, sweatshirts, bumper stickers . . . the possibilities are all over the place.”

“I made up bumper stickers for company branding: they say “I do bad things for love,” (the line comes from one of the books, and relates to the fiction we publish, but it’s a long story). Boy, is THAT a conversation starter. Of course, people’s first thoughts go right into the gutter (LOL) but that’s OK, because once they start to ask questions they become quite intrigued by the tagline and the company, and therefore, the books. I have one of these on my car (and have forced them on all my friends), and when I take them to book fairs, I hand them out for free. People literally chase me down to get one. The sticker also includes my URL (http://www.SmallDogsPress.com), and my web traffic spikes likes mad after one of these outings.”

Along with the branding of Small Dogs Press, Susan is actively promoting their first book. According to Susan, “I have a tank top for “She’s the Girl” that says “be the girl” on the front, with my URL on the back. These have been really successful in starting conversations as well. People often ask where I got it. I just spin around, they take note of the URL, and sometimes ask to buy one.”

“I wear one of my “products” as often as possible when going out. And I’m stopped all the time by people wanting to know what they’re about,” says Susan.

Small Dogs Press created fun products with catchy slogans to grab the attention of readers. Can you come up with a tagline and/or image to put on t-shirts, bumper stickers, coffee mugs, magnets, note pads and other products? Not only will they bring you more customers, the products may become a profit center themselves.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about selling books and branding your business, subscribe to Cathy’s free newsletter at http://www.IdeaLady.com/

Promotional Products are Sticky - That’s a Good Thing

Writen by Rob Stillman

The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.

Everyone knows to make their web sites sticky. Fresh and useful content keeps users coming back for more, with the result that they get to know and trust you and ultimately become a repeat and loyal customer. Promotional products similarly keep your company name (imprinted on a coffee mug or mouse pad) literally in front of potential customerswhether at home or in the office.

In fact, the money spent on promotional products is often a better use of advertising dollars in terms of ROI (return on investment). According to a 2004 study by LJ Market Research, 75% of respondents asked could recall the name of an advertiser on a promotional product they had received, while only 53.5% could remember the name of an advertiser they’d read about in a print publication in the past week.

By giving gifts at trade shows, in direct business-to-business sales meetings, or straight to the customer at cash point or in direct mail campaigns, your company begins to get attention and build name recognition, attract new and reward repeat customers while at the same time further inspiring loyalty.

Intangibles such as word-of-mouth and goodwill are also bumped up when you give people something useful for free. It doesn’t have to be a pricey item - if the recipient feels that a special effort was made to give something that targets his or her specific area of interest. Bookmarks are a good example of an inexpensive - although useful - promotional product. Because they are not perceived as gifts of intrinsic value, care must be taken to match the content of the bookmark to the subject matter of the individual customer’s purchase, in which case a strongly personal and highly positive impact can be made.

It’s the thought that counts.

Farfromboring.com has over 70 years experience in the promotional products market. With millions of different promotional products on the market making the right decision on the right promotional products for your business would be overwhelming. With our dedicated sales and support team FarFromboring.com will help you choose the right promotional product for building your business. Visit Farfromboring Promotional Products for more information or visit our Promotional Products Blog for unique promotional products, promotional products specials, and for articles on promotional products for your industry.